Perilaku konsumen dan strategi Pemasaran jilid 1 J. Paul Peter text Jakarta Erlangga 1999 Edisi 4, cet.1 ind 323 hlm. : ilus. ; 25 cm. J. Paul Peter, Jerry C. Olson ; alih bahasa, Damos Sihombing ; editor, Yati Sumiharti Judul asli : Consumer behavior and marketing strategy Indeks : hlm. 319-323 Pemasaran 381.3 381.3 PAU c 979-4111-735-8 210201 20210201113805 INLIS000000000002324 Converted from MARCXML to MODS version 3.5 using MARC21slim2MODS3-5.xsl (Revision 1.106 2014/12/19)